Sunday, 4 March 2012

Evaluation.

Evaluation of our Title Sequence


In what ways does your media product use, develop or challenge forms and conventions of real media products?

During the beginning of our project, we had to do lots of researching and planning into the codes and conventions of Title Sequences and the genre that we chose our film to be. I felt that the research and planning was very useful because it made me fully understand how a title sequence is expected to look and what it needs to contain. I also looked at the codes and conventions of a title sequence that has the same genre as ours so that I am aware of how it looks and can follow them in a way that will help us with our title sequence.
Title sequences are all about setting up enigma and intriguing the audience in wanting to watch on. I felt we did this well, as one of the main codes and conventions of a title sequence; especially a thriller is to show clear information or aspect regarding a particular mood and tone, which will also show the genre of the film. I felt we did this well especially by the dim lighting used, which showed a very aery atmosphere. Also, the music that we used throughout our title sequence fit perfectly well to the genre of our film; which is a psychopathic thriller, as the music is very distressing and would make the audience feel quite unease. I think we create a lot of suspense and tension through out the title sequence, which is good so that t will intrigue the audience more.
Through out our title sequence we made sure that the camera was angled specifically, so that all it captured was from her neck down. We did this to set up enigma, so that we’d intrigue the audience into wanting to know whom the girl is and why is her face not showing. We also successfully added the main conventions of a title sequence, which are the film titles and details of cast and crew. I enjoyed added the titles into our sequence when editing, as It was something new that I learnt and felt the outcome of the titles were very good. One of the best feature in our title sequence would be the title of the film, as it appears very effectively and the name of the film; ‘Reflection’ doesn’t give to much away yet we made sure we’d add elements that relate to the reflection and the idea of duality.
Being able to add all the codes and conventions that are expected in a title sequence, made ours look much more professional and overall we felt quite pleased with it.

How does your media product represent particular social groups?

Our title sequence is targeted from the age of 15+ as this age range would be most interested in this type of genre as they would enjoy the suspense and energy given from the film. Our title sequence is quite difficult to represent a particular social group as the only character shown through out the title sequence is the young girl, so there isn't any characters that would be in a particular social group. Yet from the location that our title sequence was shot in, the type of scenery shown and from the clothes the young girl is wearing, shows that the characters are a middle classed family, which would relate to a lot of people, especially adults.

What kind of media institution might distribute your media product and why?

As a group we did a lot of research into different types of film distributors and what type of films they produced. We wanted to find a company that had distributed and produced films in the same genre as our or at least similar. After doing the research, we found that 'Lions Gate' fitted the most with the genre of our film. The reason for this is because Lions Gate has distributed films such as, The American Psycho, Saw and Affliction. As Lions Gate have worked with films that are in the thriller/horror genre, we felt that they would fit perfectly to distribute our film, as our film is a Psychological horror.


Who would be the audience for your media product?

The target audience for our film is ranged at 15+ for both genders. The reason we ranged our film to be targeted to a younger audience is because they would be more interested in this type of genre as they would enjoy the thrill and excitement of the film. Also, we ranged it from 15+ so that we wouldn't have as many restrictions of what can be added into the story of the film as if It was targeted to a younger audience; such as 12 year old's, we would have to be very careful of what is added in so that it is suitable for them, yet because we are targeting our audience to 15 year old's onwards, they would enjoy the excitement of the horror and wouldn't be as effected by it.


How did you attract/address your audience?

To attract/address our audience, we had to make sure that our audience is drawn to wanting to watch the rest of the film and not just the 2 minute title sequence. We did this by, focusing on different, interesting camera shots, soundtracks and transitions that would come across best to our audience. The sound track that used in our title sequence, was a track that we created as a group in Garage Band, and felt that it had a big part in attracting our audience into the film and creating the tension and suspense that we wanted it have. Also, we used different; roughly 2-3 second shots, to appear sharply throughout the title sequence to give a more edgy, aery feel to the sequence, and make the audience feel unease, as the clips consisted of quick shots of the young girl either standing/sitting at the top of the stairs, the camera brushing past her and using just the sound of her laugh. This would intrigue the audience more as it gives off a creepy feel to the film. Also, the sequence being set in a middle classed, normal home, would make the audience relate to it more and the fact we based it on a normal families life; especially the younger viewers would relate more to this, which could make the sequence more scary.

What have you learnt about technologies from the process of constructing this product?

When doing media from year 10-11, I was used to editing any type of movie making in I movie, which is a basic editing software which is featured on the macs. Yet, from starting this project we were introduced into Final Cut Pro and from the beginning of learning how to use the software, I felt very confused and it took me a long time to get fully aware of things and how to use it properly. But now we have finished all our editing, we can the difference in software's, as from using Final Cut Pro, it looks much more professional and they are many different elements on Final Cut Pro that I have never experimented with before and now I am can fully understand how to use it successfully. As we had to create a title sequence, we got taught how to add the particular titles into the sequence, which was something new that I learnt and now very used to it. I found the editing stage all very interesting, as I learnt things that I never knew how to use and can now use it with confidence.

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

From looking back at the beginning of the project, when starting with the preliminary task, I feel that we have progressed in a way that we are much better with editing the work we do. Such as with the preliminary task, I felt for it being the first type of filming we did for year 12, that we did a good job at getting the shots that were needed and putting them together came out successful. Yet I feel now we are much more aware of how a good cut is meant to look and to make everything look natural and that it's flowing. Also, I feel that we have learnt to be more organised with the amount of time we have to film and the time we have to edit.
I have also learnt that it is very important to have done lots of research into the film project we were doing, as it gives us that bit more of knowledge and understanding of what we are meant to be doing and how everything works. This was mainly to do with the research into genres, codes and conventions of a title sequence, and researching into a range of different title sequence. This helped a lot because from watching all different genre typed sequences, it gave us more insights of what we were interested in the most.

Over all, I felt that we worked very well as a team and reached the expectations that we set and we are all very happy with our finished project.

Saturday, 3 March 2012

Feedback.




Here are a few examples of the feedback that we got from the rest of the class when screening our title sequences. From looking at these feedback sheets, overall people did enjoy our title sequence and felt it defiantly has potential. Although from looking at some of the things that we need to develop was mainly the timings of the titles; making sure they come in quick enough and don't drag out too long. Also we have been advised to focus on the ending more and have a more officent, tidy ending, with the music carrying on instead of stopping straight away. Taking all the comments into consideration we have already edited the timings of the titles and made sure they come in frequently and smoothly, which makes it look much more professional and nicer. 


Wednesday, 22 February 2012

The Last clips.














Filming/editing.

When editing our title sequence, we found it difficult to edit the book scenes because each clip wasn't filmed properly, as we filmed the clips free handedly, which made the editing much more difficult, as we were unable to make the pages look like they turn freely and smooth. So we decided to re-shoot the book clips, which we did and when going back to editing we found that it was much more easier to edit and worked successfully. When re-shooting the book scene, we used the hair dryer to turn the pages which at first was very difficult, because it was hard to keep the hair dryer out of the shot and the pages took to long to turn. This wasn't too much of a problem, as we could edit the parts that were too long, yet we had to be careful on making the pages look like they were turning smoothly and not having any obvious jump cuts. 
 FINAL CUT PRO.
I found that Final Cut Pro was very useful and i got used to working with it and found it quite easy to use when i got to used to editing my clips. We all put our own input into the editing, such as; the sound used, the effects that were put on certain images, the speed of the clips etc. We stuck to the deadline of the editing and felt we kept very up to date with the editing and made sure everything was edited properly. We had some trouble with  editing the book clips as it kept jumping and looking very unnatural and didn't look very professional. By the deadline we felt very happy with our title sequence, yet knew there was a few changes that needed to be tweaked. When we screened our title sequences to the rest of the class, we got a lot of good, useful feedback, and they were happy to watch the rest of our 'film', yet they picked out the parts that we knew we had to change, which we are now in the middle of doing. I will scan the feedback sheets and post them onto my blog. 
When editing our title sequence, we felt that we added a lot of effects that fitted the genre and idea of the film. We added a lot of aery effects, and we kept to an idea of adding short cuts to images of the young girl either standing at the top of the stairs or sitting, this made the title sequence much more effective and made it more appealing to the audience as the images will hopefully scare the audience and bring more of a horror concept to the sequence. We also added an effect to one of the images, which was her standing at the top of the stairs, in which we added 3 or 4 of the same image and added an effect which made the picture double , so there was a shadow of the young girl, which relates back to the duality of the young girl.

Monday, 30 January 2012

The book used in our title sequence.






Here are the 5 shots that are used at the end of our title sequence. This is shown as the Young girl's book that features her her carrying the book up the stairs throughout the beginning of the title sequence. The point of us making the book and making it be her drawing book, is to give more of an insight to what the girl is like and how she is a normal 7 year old girl, yet the drawings insight the book slowly begin get more and more disturbing and aery. We wanted to get the effect of the book telling a short story of what the young girl is feeling and a small insight to her family. For this part of the title sequence it begins with the girl placing the book on the bed, then the title of the film appears 'Reflection' and then slowly appearing to the book on the bed and the pages mysteriously turning on their own. We did this effect by using a hair dryer to turn each page. We found it very difficult to look like the pages flowed together but after several shots and tries, we found it worked successful. 

Wednesday, 25 January 2012

Beginning shots of our title sequence.








These are screen shots of some of the shots at the beginning of the title sequence. These screen shots show the idea we had and the feeling of it being very dark and aery. There is still some editing that needs to be perfected to make the walking look more flowing and natural. I feel that we got the lighting right and has a nice effect as we used the upstairs light only so that when she was walking up the stairs it has a nice dim effect. The lighting we used in the bedroom was a small lamp only so that we didn't change the lighting drastically and still had the dull/dim lighting.

Wednesday, 18 January 2012

Google Calendar.







Here are screen shots of my Google calendar that I created. We done this so that we can be organized and each member can go onto the calendar we created which is named 'Reflection', so that they can see any deadline's that they didn't know about. This also means that when we write up our evaluation we can go back to our calendar and see all the things we did and when we did them, so that we can evaluate on if we reach the deadlines that we made.